Not for Profit Organizations
As a Non-profit organizations, you need to establish an emotional connection with your audience. You want them to identify with you and to understand the value of what you have to offer. You not only need to let your audience know what your mission and cause is, but you want to move them to participate and become co-creators of what you are trying to achieve.
By Incorporating video in your marketing approach, Video Legacy Productions can help you make that co creator connection with each of your “customers”
But who is your customer. The chronicle of philanthropy states“The fact is that every Not for Profit institution has three indispensable “customers": the clients it serves, the donors who support it, and the volunteers or staff members who help get the work done.” At video Legacy productions we can help you connect to each indispensable customer through video
Not for Profit Organizations
As a Non-profit organisations, you need to establish an emotional connection with your audience. You want them to identify with you and to understand the
value of what you have to offer. You not only need to let your audience know what your mission and cause is, but you want to move them to participate and
become co-creators of what you are trying to achieve.
By Incorporating video in your marketing approach, Video Legacy Productions can help you make that co creator connection with each of your “customers”
But who is your customer. The chronicle of philanthropy states“The fact is that every Not for Profit institution has three indispensable “customers": the
clients it serves, the donors who support it, and the volunteers or staff members who help get the work done.” At video Legacy productions we can
help you connect to each indispensable customer through video
When you need video production to establish your cause, engage your clients, inspire your donors and motivate your staff and volunteers than look to video legacy productions for your video marketing needs. We are here to help you through each step of the way so that you can the reap the benefits of video in achieving your marketing goals.
Why video?
We are in the age of video. Study after study indicates that video marketing has a strong impact on attracting potential customers and doners to your organisation as well as with keeping current customers or doners engaged. …86% of video marketers say video has been effective for generating leads 54% of consumers want to see more video content from a brand or business they support. Most Not for profits use email as a customer engagement tool. Have problems with your customer even opening the email? Guess what. Place a video in that email and it will boost your opening rate by 19%. Case closed.
We want to partner with you to achieve your video marketing goals. If you have a video marketing strategy in place, we will work with you to achieve your video objectives. If you do not have a strategy, we will assist you in creating one. From concept development to implementation, we will be there with you.
When you need video production to establish your cause, engage your clients, inspire your donors and motivate your staff and volunteers, then look to Video Legacy Productions for your video marketing needs. We are here to help you through each step of the process, so that you can reap the benefits of video in achieving your marketing goals.
Why video?
As a Not For Profit Organisation, you want to establish an emotional connection with your audience. You want them to identify with you and to understand the value of what you have to offer. You not only need to let your audience know what your mission and cause is, but you want to move them to participate and become co-creators of what you are trying to achieve. Video is unparalleled as a medium in achieving that connection.
Will video work
We are in the age of video. Study after study indicates that video marketing has a strong impact on attracting potential customers and doners to your organisation as well as with keeping current customers or doners engaged…57% of people who watch a video for a not for profit, go on to make a donation (Google survey); video included in a fundraising campaign raises 4 times more funds than campaigns without one (Indigogo); 86% of video marketers say video has been effective for generating leads and 54% of consumers want to see more video content from a brand or business they support.
Most Not for profits use email as a customer engagement tool. Do you have problems with your customer even opening the email? Guess what? Place a video in that email and it will boost your opening rate by 19%. The evidence is overwhelming in favour of video.
Let us help create the right video for you
As a Not for Profit you are probably time starved and creating and implementing a video marketing strategy can be daunting. But we can help you through the process to meet your video marketing goals. It's not that complicated and does not take that much time…you just have to ask the right questions.
Who Are You?
A Not for Profit Community centre that specializes in adult education with government subsidized paying customers/members will have a different video strategy for marketing itself than a wildlife centre that relies solely on doners…you both may have videos on your web site landing page and social media platforms but they are going to be very different in content, style, focus and audience.
What is your Magic?
Yep, you have magic. It may be called by different names…strengths, success factors, differentiation, culture. But someone is buying/benefiting from your service or donating to your organisation for a reason. Video is the best way to capture your magic and broadcast to your audience so that current customers/doners stay with you and potential doners/customers engage with you.
What are your video goals?
Now that you know yourself, What are you trying to accomplish with the video. Are you trying to engage existing customers/doners, and or gain new ones. Are you trying to create a brand identity or modify an existing one or trying to get people to back your cause or raise funds. Are you trying to grow a specific segment of your organisation? Are you creating a video that goes beyond your normal promotional content that creates a strong bond with your customers and doners? Your goals will drive your video content.
Who is your audience
Knowing your audience is key to an effective video marketing approach. Why? Well, if your customers or doners are generally older, than placing a video on Tic Toc or Snapchat is probably not going to be very effective.
You don’t have to do an expensive market survey to find out the characteristics of your audience. Just by gathering your team together with some trusted stakeholders you can get a pretty good idea as to your current audience base and more importantly the characteristics of the potential audience and doner base who you want to reach out to engage with you.
What platform to deliver the video?
There is a host of platforms to host your videos out there..from your own web site to the numerous social media sites. Well how do you choose? We can help you through that is deciding how to go about getting your video up on a specific site. Some sites will be better than others depending on your goals and who you are trying to target.
There is a host of platforms to host your videos out there...from your own web site to the numerous social media sites. Well, how do you choose? We can help you answer that question. Some sites will be better than others depending on your goals and who you are trying to target.
Does the detail matter?
You bet… you can create a great emotionally driven video, place it on Facebook and it will fail to get a response you expect. Why? Because 85% of Facebook users look at video with the sound turned off...and your video did not have captions tied to the video. We know the details. We will make sure that your videos get on the right platform with the right details.
We will help you through the video marketing process so that you utilize the right
approach to meet your video marketing needs
Let's craft the right video for you
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Promotional Videos
Let current and potential customers or doners know of the value of your cause, product or service, and by knowing the value, it makes them comfortable in donating or paying for that product or service.
Promotional Videos
Event Videos
Event Videos
Do you have a special event that is upcoming such as a grand opening or an exciting new project, product or service that you want your customers and doners to know about? Use video to promote and capture the event and build audience interest and participation.
17 million Australians stream video each month from a desktop, smartphone or tablet device, spending on average over 42 hours per month” (IAB Australia-2020)
Testimonial Videos
The Value of a testimonial video cannot be overstated. Customers and doners seeing individuals and people like themselves raving and praising what you do will move them to participate and buy into what you have to offer.
Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
Employee/volunteer or team videos
Videos demonstrating the camaraderie dedication and commitment of your employees/volunteers and team is another way to make people feel good into buying/donating into what you are, your cause, and what you have to offer. People want to see happy dedicated and passionate employees and volunteers. It makes them more confident in engaging with you.
How do we work together
We meet with you to discuss what are your video marketing goals and the audience you want to target.
We then come up with a plan to create the video(s)
We present the plan to you in another follow up meeting
Once you approve the plan, we then begin the production process.
We present a draft video for your review
You provide suggestions for modifications, if any
We incorporate those modifications into the final video
Present final video(s) for delivery to selected platform(s)
Some companies place a limit on the editing revisions that the customer is allowed before incurring an extra cost. At Video Legacy Productions there is no limit to revisions of any videos we shoot for you. We want to make sure you are happy with the final video(s).
An example of How we may work with you
It depends on where you are in your marketing activities as to what you do next with video. Most all companies have a web site, you may have a Facebook page and an even an Instagram account. If you do then, you have existing platforms and a following that are perfect to use video to expand your engagement with your current and potential doners and customers.
Here’s an example of a potential video marketing approach of how we may work together. First we talk to you about your marketing goals and then together we figure out how a video strategy will help you achieve them. So, let’s say the first goal is to create an identity or branding video that broadcasts what your organisation is all about that will engage your doners/customers and intrigue new doners and customers.
Once we have that nailed down, we create a video outline or storyboard, then get your approval and create a 2 minute branding video for your web site that is powerful, compelling, and emotion driven. You then use your customer email list or newsletter to send every one of your customers or doners a link to the video.
We then break up the video into segments and you send them off to your followers on your social media site(s). The objective of this multimodal approach to delivery of the video is to keep your existing customers/doners engaged and donating more while new customers or doners are inquiring of your services. Now that’s a good start….and speaking of a good start look at our Starters Pricing Pack on our pricing page.
Why Work With Us?
We have made Not for Profit organisations one of two key focuses of our video production company. Our company slogan is “Designed to make a difference”. We want to partner with organisations that also believe in making a difference. We are also a start-up company, (but a start-up with experience). So we are going to try harder and make that extra effort to ensure we meet your goals. Our commitment to you is we will bring our passion to your project and go the extra mile to make sure that we exceed your expectations.
We also offer a set of skills that are unique for a video production company. The owner, Kevin Dawson is not only a filmmaker, and has access to a network of talented film crews, but also understands the challenges you face as an organisation. He has worked as a contract teacher for the Not for Profit community education sector in Victoria, has owned his own education technology business, directed the marketing for environmental companies, and has worked as a strategy consultant for one of the largest management consulting firms in the world. We will deploy these filmmaking and marketing skills to present your unique story and create emotionally driven videos that will meet your marketing goals.
Recent work for Not for Profit Organisations
2 minute combined promotional/event video that was used to demonstrate the uniqueness of Hindustani Classical Music and to increase patrons and event participation at the MHCMS.
32 minute feature video that captured the impact of the charities work in Australia and Southeast Asia
5 minute event video that was used to create excitement and donations for the start-up of a new charity
Partner Starter Pack
The starter Partner pack provides you with an effective way to Get the video you want at a very cost effective price while at the same time it allows us to “show our stuff” There are a lot of options here:
For example we can create a video that describes the value/importance of your cause/brand) to your customer/doner stakeholders that you may place on your web site. Get in touch with us and together we will figure out the best video strategy .
Pricing
Not For Profit Organizations
Select the pricing plan for you. If you don’t see the package you want, just contact us and we will create a custom plan to meet your video marketing needs.
Pricing
Not for
Profit Organisations
Partner Starter Pack
10 Minute video
- Project Director /Camera Operator
- 2 Minute Branding Video
- One Day Filming
- Post Production (Editing)
- Music Integration
- Delivery To Platform Of Choice
- No limit on revisions. We make changes to the video until your happy with the final result
$3990
- excl. GST
Short story/Mini Doco
30 minute video
- Project Director
- Camera Crew
- Multiple Day Filming
- Multiple Day Post Production
- Music Integration
- Delivery To Platform Of Choice
- Video Length: 10 to 15 Minute
- No limit on revisions. We make changes to the video until your happy with the final result
$3950-5790
- excl. GST
The starter Partner pack provides you with an effective way to Get the video you want at a very cost effective price while at the same time it allows us to “show our stuff” There are a lot of options here:
For example we can create a video that describes the value and importance of your cause and brand to your customer, doner and stakeholders that you can place on your website. Get in touch with us and together we will figure out the best video strategy for your organisation .
Video Marketing does not have to be just about promotional videos. A well-crafted video explaining your personal story and journey can be very effective in establishing a bond with you and your customer/ doner. Depicting your struggles as well as your successes will establish an emotional bond that can translate to a lifelong participant for your services and cause.
Partner training Pack
Sometimes you just want to get a quick video up on a social media site or attached to your contact emailing list. We can do it for you or we can train you to use your smartphone to create a quick 15- 30 second video and upload it to the platform of choice. Another variation is that you shoot the video on your smartphone and we edit it for you and you upload it to the site of choice. Lots of variations where we can work together to reduce your marketing video cost and still get good results.
Partner Video Packets
We can create your videos for any occasion for any audience and on any platform. From testimonial and event and branding videos on your web site to multiple video packs for social media sites. These videos can be packaged and sent to multiple platforms. Very cost effective way to maximize your video marketing dollar
Short story/Mini Doco
Video Marketing does not have to be just about promotional videos. A well-crafted video explaining your personal story and journey can be very effective in establishing a bond with you and your customer/ doner. Depicting your struggles as well as your successes will establish an emotional bond that can translate to a lifelong participant for your services and cause.
Short story/Mini Doco
30 minute video
- Project Director
- Narrator
- Camera Crew
- Multiple Day Filming
- Multiple Day Editing Post
- Production
- Music Integration
- Delivery To Platform Of Choice
- Video Length: 5 to 15 Minute
- No limit on revisions. We make changes to the video until your happy with the final result
$2990-$5790
Short story/Mini Doco
Video Marketing does not have to be just about promotional videos. A well-crafted video explaining your personal story and journey can be very effective in establishing a bond with you and your customer/ doner. Depicting your struggles as well as your successes will establish an emotional bond that can translate to a lifelong participant for your services and cause.
Not for Profit Organizations
Partner Starter Pack
10 Minute video
- Project Director /camera operator
- 2 minute branding video
- One day filming
- Post production (editing)
- Music integration
- Delivery to platform of choice
- No limit on revisions. We make changes to the video until your happy with the final result
$2990
Short story/Mini Doco
30 minute video
- Project Director
- Narrator
- Camera crew
- Multiple day filming
- Multiple day editing Post
- production
- Music integration
- Delivery to platform of choice
- Video length: 5 to 15 minute
- No limit on revisions. We make changes to the video until your happy with the final result