About Us
"Designed To Make A Difference"
More About Video Legacy Productions
Kevin Dawson is the owner of Video Legacy Productions. Kevin’s career has crossed business, government, and academic organisations both in American and Australia. He has had a lifelong interest in film, but his practical interest in film began when he was the owner of a technology company that integrated technology into school curriculums. Kevin introduced video summer camps for kids and from that moment he was hooked on the magic of the moving image.
After moving to Australia 16 years ago, Kevin completed the documentary filmmaking certificate at the Cinema Studies Program at the University of Melbourne under Nubar Ghazarian and Davide Michelin. He has subsequently received film directing certificates at the Australian Film Base school in Narrative filmmaking with Colm O”Murchu and Open Channel with the late Australian director Andrew Prowse.
Besides storytelling Kevins Passion is running with the family dog Bonnie, a border collie Kelpie cross.
He produced and directed Dealers for Wildlife that was shown at the Healesville Memo cinema in Healesville Victoria. Kevin has kept current with new film and video technologies with courses in cinematography and lighting, editing and screenwriting. He loves storytelling and at the right moment a good pint of Guinness.
How do we work together
We meet with you to discuss what are your video marketing goals and the audience you want to target
We then come up with a plan to create the video(s)
We present the plan to you in another follow up meeting
Once you approve it, we then begin the productionprocess.
We present draft video for your review
You provide suggestions for modifications, if any
We incorporate those modifications into the final video
Present final video(s) for delivery to selected platform(s)
Some companies place a limit on the editing revisions that the customer is allowed before incurring an extra cost. At video Legacy productions there is no limit to revisions of any videos we shoot for you, we want to make sure you are happy with the final video(s)
Why I Started Video Legacy Productions
After a 30 years career in management roles in business, academia, and local and federal government in America, I came to Australia and pursued my passion for film, with coursework in documentary and narrative film making. I also discovered the magic of teaching technology to adult students at the Not-for-Profit Community Centres in the Melbourne Area. While teaching, hundreds of students, I would hear fascinating life stories that rivalled the classic hero’s journey stories of ancient Greece. Some of these life stories had a profound impact on me. They changed how I looked at the world. They made me more mindful and changed my thoughts and behaviour. Yet as I listened, I sadly realized that no one would hear these extraordinary stories. I asked my adult students ”have you told these stories to any of your family members or business associates” and the answer was almost always universally, no. The great stories with great moments and life lessons that need to be shared would die with the person. I wanted to change that. I wanted to make sure that these stories lived on.
I was also inspired by the passion and dedication of the people in the videos we did for the Not for Profit sector. I knew that I wanted to specialize in this market, because like the legacy videos of individuals and families, the organisations whose purpose is to serve make a difference in the lives of not only people, but also in the protection of animals and their habitat and the various innovative ways these organisations use to heal the planet. I just wanted to be part of that purpose to serve… and to be part of that means to create emotionally driven videos that would help these organisations to gain new customers and doners and succeed in meeting their mission and vision. Further, every member of my team is selected based on our vision of supporting our quest to ensure that what we do is “designed to make a difference”
This Platform is dedicated to telling compelling stories that move people to action. Whether it is an individual, business, or organisation, matters not. It is the inspiring story that is the catalyst for action that will make a difference, and we want to tell those stories. We want to tell your story.
Why I started video Legacy productions
After a 30 years career in management roles in business, academia, and local and federal government in America, I came to Australia and pursued my passion for film, with coursework in documentary and narrative film making. I also discovered the magic of teaching technology to adult students at the not for profit Community Centres in the Melbourne Area. While teaching, hundreds of students, I would hear fascinating life stories that rivalled the classic hero’s journey stories of ancient Greece. Some of these life stories had a profound impact on me. They changed how I looked at the world. They made me more mindful and changed my thoughts and behaviour. Yet as I listened, I sadly realized that no one would hear these extraordinary stories. I asked them” have you told this to any of your family members or business associates” and the answer was almost universally no. The great stories with great moments and life lessons that need to be shared would die with the person. I wanted to change that. I wanted to make sure that these stories lived on.
I was also inspired by the passion and dedication of the people in the videos we did for the not for profit sector. I knew that I wanted to specialize in this market, because like the legacy videos of individuals and families, the organisations that serve make a difference in the lives of not only people but also in the protection of animals and their habitat and the various innovative ways these organisations utilized to heal the planet. I just wanted to be part of that… and to be part of that means to create emotionally driven videos that would help these organisations to gain new customers and doners and succeed in meeting their mission and vision.
This Platform is dedicated to telling compelling stories that move people to action. Whether it is an individual, business, or organisation, matters not. It is the inspiring story that is the catalyst for action that will make a difference, and we want to tell those stories. We want to tell your story.
How We Work
I have adopted an outsourcing business model that allows me to operate effectively in a covid variant environment, while at the same time to target the right resources to meet your project/story needs.
I have established a unique network of film crews that includes outstanding camera operators, sound recordists, audio engineers, and lighting specialists that I draw on when needed to conduct the work. For specific specialities such as colour grading, animation, and motion graphics, I can easily draw on my network to pull in the best people to complete your project. This not only allows me to work more effectively in a Covid world, but reduces my overhead which lowers my costs. This allows me to pass those costs on in lower prices to you, my customer
Further, each team member that shows up at your door to provide our video services is fully vaccinated and will follow the current health policies to ensure a safe environment.
Why Us?
We have made Not for Profit organisations one of two key focuses of our video production company. Our company slogan is make a difference. We want to partner with organisations that also believe in making a difference. We are also a start-up company,(but a start-up with experience) So we are going to try harder and make that extra effort to make sure we meet your goals. Our commitment to you is we will bring our passion to your project and go the extra mile to make sure that we exceed your
expectations.
We also offer a set of skills that are unique for a video production company. The owner, Kevin Dawson is not only a filmmaker, and has access to a network of talented film crews, but also understands the challenges you face as an organization. He has worked as a contractor for the non - profit community education sector in Victoria, has run his own education technology business, Managed the marketing for environmental companies, and has worked as a consultant for one of the largest management consulting firms in the world. We will deploy these filmmaking and marketing skills to present your unique story and
create emotionally driven videos that will meet your marketing goals.
Recent work for Not for Profit Organisations
32 minute feature video that captured the impact of the charities work in Australia and the South Pacific
5 minute event Video that was used to create excitement for the start-up of a new charity
What how when where to start or begin anew…an example Depends on where you are in your marketing activities as to what you do next with video. Most all companies have a web site, you may have a facebook page and an even an Instagram account. If you do then, you have a existing platforms and a following that are perfect in some way or another to use video to expand your engagement with your current and potential doners and customers.
Here’s an example of a potential video marketing approach and an example of how we may work together.… first we talk to you about your marketing goals and then figure out how a video strategy will help you achieve them. So lets say the first goal is to create a identity or branding video that broadcast what your organisation are all about that will engage your doners/customers and intrigue new doners and customers.
Once we have that nailed down, we create a videooutline or storyboard, get your approval and create 2 minute branding video for your web site landing page that is powerful compelling, emotion driven and engaging, you use your customer email list or newsletter to send every one of your customers or doners a link to the video.
We break up the video into segments and you send them off to your followers on your social media site(s). Your existing customers/doners are engaged and calling in or donating more and new customers or doners are inquiring of your services. Now that’s a good start….and speaking of starting take a look at our Starters Pricing Pack on our pricing page.